Oresego Communications

Our team of global and regional communications experts offers over 30 years’ experience to our clients in all fields of stakeholder engagement. We utilize the latest best practice methodologies and strategic thinking to devise strategies and programmes that will achieve business goals and change organisational cultures for the better. Our extensive range of services includes:

Reputation Management

An empirical study of Fortune 500 companies suggests that “reputation management” is gaining ground as a driving philosophy behind corporate public relations.

Whether the phenomenon is a trend or a fad is not clear, given the lack of consensus in defining reputation, the instability and questionable validity of reputation measures, and unanswered questions about when and how (or even whether) reputation can be “managed.” Besides reputation management, corporate public relations departments in the study embraced a wide variety of other definitions of their function, suggesting that public relations continue to have great difficulty in defining itself.

While the study did not find a strong correlation between reputation and overall spending on corporate communication activities, as had a similar study the prior year, it did find some interesting correlations between reputation and specific categories of spending.

Issues Management

Many issue management models proceed from issue scanning and identification directly to determining an objective, with insufficient attention to the important element of formally defining the issue.

Proper definition is a vital foundation for effective issue management, and comprises a sound understanding of the issue itself, choosing exactly the right words to best position the issue and securing agreement on the definition.

It also requires a full appreciation of the techniques used by other parties to try to redefine the issue to their competing agenda, and this paper identifies and categorizes three such techniques.

Media Training

Media Training is learning how to tell your story in the most compelling and interesting way. It’s how to take control of an interview and transform contentious questions into positive “on message” answers.

Public Relations

Public relations are the effort to spread interest and promote a favourable picture of a company, association, brand, person, or some or other entity. Public relations are distinct from marketing, because it is less concerned with improving sales of a particular product than promoting its overall image.

There are several branches to public relations to represent an organization to elected officials and regulatory bodies. The branch of public relations that deals with the investing public is known as investor relations. Public relations practitioners enjoy many methods in their craft, from the basic press release to sophisticated statistical techniques for gauging public opinion.

Public relations have traditionally had a less-than-stellar reputation, and the image of public relations “flak” that is willing to say or do anything is well-etched in public consciousness.

Successful public relations are a vital requirement of every large organization and public relations practitioners play a key role in modern economies.

Public Affairs Consulting

The term ‘public affairs’ has now become a much-discussed topic in continental Europe’s political and economic circles, including Germany and Austria. The problem is that few people really understand just what the term means.

Many people have the impression that ‘public affairs’ is another way of describing lobbying. Others perceive it as classic public relations. In Europe many decision makers of the business world lack the specific knowledge of policy making; however, until now just a few such executives have taken advantage of the real opportunities opened up by using the services of professional public affairs consulting.

Communications companies in Europe are now offering public affairs consulting as part of their services, with increasing success. The first task to make public affairs better known in Europe therefore must be public relations for public affairs.

Crisis Communication Management

There are plenty of definitions for a crisis. For this entry, the definition reflects key points found in the various discussions of what constitutes a crisis. A crisis is defined here as a significant threat to operations that can have negative consequences if not handled properly.

In crisis management, the threat is the potential damage a crisis can inflict on an organization, its stakeholders, and an industry. A crisis can create three related threats: (1) public safety, (2) financial loss, and (3) reputation loss. Some crises, such as industrial accidents and product harm, can result in injuries and even loss of lives.

Crises can create financial loss by disrupting operations, creating a loss of market share/purchase intentions, or spawning lawsuits related to the crisis. As Dilenschneider (2000) noted in The Corporate Communications Bible, all crises threaten to tarnish an organization’s reputation.

A crisis reflects poorly on an organization and will damage a reputation to some degree. Clearly these three threats are interrelated. Injuries or deaths will result in financial and reputation loss while reputations have a financial impact on organizations

Political Advisory

Beyond the self-evident definition of consulting in political matters, refers to a specific management consulting industry which has grown up around advising and assisting political campaigns.

Though its most important role is probably in the production of mass media (largely television), political consultant’s advice campaigns on virtually all of their activities, from research to field strategy. Consultants conduct candidate research, voter research, and opposition research for their clients.

Strategic Planning

Strategic planning, if it is true to the original concept, and if it is to have the power of the original idea, can have only one definition: it is the method by which a community continuously creates artificial systems to serve extraordinary purpose.

That definition is so important that it deserves some elaboration, word by word. The significance of each will be made clear in the discussions of the process and discipline, so here a brief note on each will suffice.

Plans are needed to clarify what kinds of strategic objectives an organization would like to achieve and how this is to be done. Such plans must consider the amount of resources available. One critical resource is capital.

Microsoft keeps a great deal of cash on hand to be able to “jump” on opportunities that come about. Small startup software firms, on the other hand, may have limited cash on hand. This means that they may have to forego what would have been a good investment because they do not have the cash to invest and cannot find a way to raise the capital.

Other resources that affect what a firm may be able to achieve include factors such as:

Trademarks/brand names: It would be very difficult to compete against Coke and Pepsi in the cola market.

Patents: It would be difficult to compete against Intel and AMD in the microprocessor market since both these firms have a number of patents that it is difficult to get around.

People: Even with all of Microsoft’s money available, it could not immediately hire the people needed to manufacture computer chips.

Distribution: Stores have space for only a fraction of the products they are offered, so they must turn many away. A firm that does not have an established relationship with stores will be at a disadvantage in trying to introduce a new product.

Branding & Marketing

The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.

But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors.

Your brand is derived from who you are, who you want to be and who people perceive you to be.

Media Relations Support

Media Liaison Support for clients

Development of Media Engagement Programmes

Negotiations for major projects for clients

Orientation of new Communications Executives

Events PR support

Promotion of events

Media Relations related to events

Event write ups

Communications Strategy Development

Communications Audits

Communications Skills Audits

Development of end to end communications strategy

Development of operational plans

Stakeholder Management Strategy

Development of Stakeholder mapping templates

Development of Surveys for Customer Satisfaction

Development of Media perception surveys

Communications Learnerships

Annual intake of interns for our business and associate businesses.

Annual Intake of students who need a year of internship to complete their communications qualifications

Programme of communications academy underway.

Public Relations Support

Public relations advice

Writing and editing services

Adverts and advertorial conceptualisation

Campaign Management

Conceptualisation of campaigns

Management of campaigns

Buy out management for campaigns

Endorsement

Golf Days Concept and Execution

Full Sponsorship Golf Day Management

PR related to golf days

Post Golf Day Eventing

Partnered with GolfA2Z

Communications Strategy Transactional Advisory Services

Assistance to select service providers to implement the strategy

Supervision of implementing agencies

CEO Counselling and advisory

Media Buying Advisory

Television and Radio Productions

Writing of Television concepts

Production of Television and Radio Production for clients

Production of Radio Adverts for clients

Communications Mentorship

Programme still under development