5 Tips of this week - On media conferences


5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On media conferences

Media conferences must ideally be reserved for major announcements.

They must never be a replacement for hard media relations work where information about the programs of your organization are communicated

Media conferences must be brief and to the point. Information must be packaged well

A time limit must be set at the outset.

A question and Answer session must be conducted to avoid a dialogue between the main presenter and journalist.

The communicator must ensure that everyone is accredited to be presented and introduces themselves before asking questions.

Preferably a set of questions must be taken this is for the sake of good order

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