5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise
On media conferences
Media conferences must ideally be reserved for major announcements.
They must never be a replacement for hard media relations work where information about the programs of your organization are communicated
Media conferences must be brief and to the point. Information must be packaged well
A time limit must be set at the outset.
A question and Answer session must be conducted to avoid a dialogue between the main presenter and journalist.
The communicator must ensure that everyone is accredited to be presented and introduces themselves before asking questions.
Preferably a set of questions must be taken this is for the sake of good order