5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise
On media statements
A media statement must have the following crisp elements
An introduction that sums up the story briefly to invite the reader to read on.
A body that gives more details ensuring that it captures the essence of the story
A conclusion that gives the punch line of why you are communicating.
A one paged statement at most.
If required to make work easy for journalists, attach a fact sheet that will assist to give more context background and facts. This must also be brief and to the point.