5 Tips of this week - On media statements

6.06.2014
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5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On media statements

A media statement must have the following crisp elements

An introduction that sums up the story briefly to invite the reader to read on.

A body that gives more details ensuring that it captures the essence of the story

A conclusion that gives the punch line of why you are communicating.

A one paged statement at most.

If required to make work easy for journalists, attach a fact sheet that will assist to give more context background and facts. This must also be brief and to the point.

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