5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise
On opinion pieces
Don’t send unsolicited pieces to the editor.
Persuade an editor of your piece and angle this way you are likely to be published.
Don’t exceed the word count of the piece once granted, this avoids you being edited where you would rather be published.
A long an unwieldy piece will get the editors chop and may end up being thrown out.
Align your pieces with current affairs.
A piece on arrive alive in June when the whole country is talking about the youth is likely to go to the dustbin.