Dear Spin Doctor

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On relationships with the media

Relations with the press are not an accident.

Any spokesperson worth their salt must immense themselves into a thorough media engagement program.

You need to know the movers and shakers in the media space.

You need to know the editors of key publications that you are going to need in your industry,

You need to have a […]

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On communications strategy

Develop a communications strategy for your organization at least once a year.
Outline how you are going to communicate and what resources you are going to need to achieve this.
A set of activities is not a strategy.
You have to deal with themes and messages that will run through your strategy, tools as well as messengers for your […]

It is often said that communications follows action. What this really means is that you must never try and use Gimmicks such as press announcement to fix what is wrong with the announcement itself. In the case of the DA and Agang shananigans instead of consulting members of Agang adequately Mamphela was too concerned about her big announcement being leaked to the press. There seems to have been a not so well thought out rush to announce this so called big shift announcement resulting in the egg on everyone’s face about whether Mamphele is to join the DA or […]