Dear Spin Doctor

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On media conferences

Media conferences must ideally be reserved for major announcements.

They must never be a replacement for hard media relations work where information about the programs of your organization are communicated

Media conferences must be brief and to the point. Information must be packaged well

A time limit must be set at the outset.

A question and Answer session must be conducted […]

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On media statements

A media statement must have the following crisp elements

An introduction that sums up the story briefly to invite the reader to read on.

A body that gives more details ensuring that it captures the essence of the story

A conclusion that gives the punch line of why you are communicating.

A one paged statement at most.

If required to make […]

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On running a communications department

A communications department has to be run like a well-oiled machinery

A propaganda arm of the organization able to respond to the needs of the organization as a whole

Its structure must be able to service the organizations.

In a government department with branches for example assign team mates responsible for serving a particular branch where possible.

This […]

5 Tips of the Week – We have perfected the art of effective management of the communication processes in organisations. We share our insights on how to be on the cutting-edge of communication expertise

On opinion pieces

Don’t send unsolicited pieces to the editor.

Persuade an editor of your piece and angle this way you are likely to be published.

Don’t exceed the word count of the piece once granted, this avoids you being edited where you would rather be published.

A long an unwieldy piece will get the editors chop and may end […]